Why Every Small Business Needs a 1300 Number

By SpringCom,

Filed under: Blog

A happy and smiling small business owner setting up a 1300 number

Is your small business struggling to stand out from the competition? A 1300 number can help. Not only will it guarantee to give your business a more professional image (and a national presence in Australia), but it will also boost your brand recognition, help you get more customers, and save your business money. In this article we’ll go over the many fantastic ways a 1300 number can help your business do better.

What is an Australian 1300 Number?

A 1300 number is an inbound virtual phone number that allows your business to look bigger than it is and appear more credible in the eyes of customers. Of all the low hanging fruits in the business world, this one is the lowest and largest of them all. A 1300 number differs from a personal phone number because it’s actually a dedicated business line. Getting a 1300 number is one of the first things you should do for your business to increase your growth and ward off your competition. It’s an insanely powerful tool for businesses looking to improve their brand presence, customer service, and business growth.

Why Does Every Small Business Need a 1300 Number?

If you own a small business in Australia, you should definitely consider getting a 1300 number for a number of reasons. It can make your business appear larger and more credible, which can increase customer confidence and trust in your products or services, it can give you an edge over your competitors, and most importantly it can save your business money.

Let’s go over some of the top reasons why your business absolutely needs a 1300 number in more detail.

Woman in an office with a city view talking on a phone handset

It Makes Your Small Business Appear Larger

The number one benefit of using a 1300 inbound number is that it makes your business look bigger, which is especially important if you are a small business or start up and and want any hope of competing against the already established competitors in your industry. Size matters, at least in the business world. And the reason is because customers are more likely to shop around and choose a company that appears more credible and professional. That could be your company if you have a 1300 number.

Seeing a mobile number or personal number can scare away customers as they will immediately think that your ‘business’ is just one or two people working from their garage. A customised inbound number bypasses this customer hesitation completely and instantly makes your business appear more established and trustworthy in their eyes. And that equals more customers and more business.

It Gives You An Edge Over Your Competition

The beauty of using a 1300 number is it will help customers feel more confident when considering your products or services and will give your business a huge edge against your competitors who are not using them. And if your competitors are using an inbound number then that’s even more reason to use one if you want to have a fighting chance at competing with them.

Since a 1300 number is a dedicated business line, it makes your business appear more professional and organised compared to using a personal phone number with an area code, or even worse, a mobile phone number. Using a personal number for your business makes it look small and unorganised, and customers might assume that your business doesn’t have the resources available to give them the service or support they are looking for.

A 1300 number shows customers (even on a subconscious level) that they are in safe hands with your business. And sometimes this is all you need to stand out amongst the many businesses out there in your target market that don’t have a 1300 number themselves.

A red Australia on a map with pins to signify national presence from 1300 number

It Gives Your Business National Presence

Another huge advantage to using a 1300 for your small business is it gives your company national presence, even if you only operate in a specific region. This is because these numbers can be routed to any phone, including mobile phones, allowing you to take calls from anywhere. This can be especially useful for businesses that operate in multiple locations or have employees working remotely. By using a 1300 number, your business can appear to customers as if it has a national reach, which can increase customer confidence and trust in your business.

It’s Easier for Your Customers to Remember

A nice advantage to using a 1300 number is they are much easier for customers to remember, which can help drive repeat business and increase brand awareness on a national level. Research has shown that people are more likely to remember information that is presented in a structured and predictable way, and a 1300 number follows a predictable format that makes it easy to remember.

I’m sure you’ve come across many 1300 numbers in your time, and so have your customers. This is a good thing as the number is familiar, and customers are more attracted to familiar things. You will be surprised how many more calls and enquiries your business will receive after implementing a 1300 number.

Several colourful Australian banknotes

It Can Save Your Business Money

A 1300 number can help save a business money in a few ways. Firstly, it eliminates the need for multiple phone lines, as the 1300 number can be routed to any phone. This can save the business the cost of installing and maintaining multiple phone lines. Secondly, a 1300 number can help save on long distance charges, as calls to the 1300 number are charged to the caller rather than the business. This means that the business only pays for the cost of the call when it is answered, rather than paying for the cost of incoming calls.

Finally, many phone system providers, such as SpringCom, offer cost-effective pricing plans that can help reduce phone expenses for your business. Overall, a 1300 number can be a cost-effective solution for businesses looking to improve their communication and customer service while minimising costs.

Laughing woman in office cubicle talking on the phone

Other Benefits to Using a 1300 Number for Your Small Business

Here are some other great ways you can leverage a 1300 inbound number to take your small business to new heights.

VoIP Integration

VoIP (Voice over Internet Protocol) is a technology that allows phone calls to be made over the internet rather than through traditional phone lines. Integrating a 1300 number with a VoIP system can provide your business with a number of benefits, including massive cost savings. By using a VoIP system, businesses can eliminate the need for traditional phone lines, which can save on installation and maintenance costs. Additionally, VoIP systems often offer lower long distance rates, which can help reduce your business’s phone costs that make a high volume of long distance calls.

VoIP integration can also provide businesses with advanced features such as call forwarding, voicemail, and conference calling, which can help improve communication and productivity. Finally, VoIP systems are often more scalable and flexible than traditional phone systems, making it easier for businesses to adapt to changing needs and requirements.

Call Routing and Forwarding

Call forwarding is a feature you can take advantage of with a 1300 number that allows your business to route incoming calls to a different phone or location. This can be especially useful for businesses that operate in multiple locations or have employees working remotely. By using call forwarding, your business can ensure that customers can always reach them, regardless of location. This can improve customer satisfaction and loyalty by making it easier for customers to get the help they need.

Call forwarding can also be a cost-effective solution for businesses that receive a high volume of calls, as it allows calls to be routed to the most cost-effective location, such as a call centre or an employee’s mobile phone. You can also make use of advanced call forwarding features, such as call routing based on the time of day or the caller’s location, which can help optimise the routing of incoming calls.

Smiling woman in call centre wearing a headset helping a business set up a 1300 number

Automated Attendant

With a 1300 number you can set up an automated attendant, which you can think of as a virtual receptionist. This allows your business to handle incoming calls in a much more more efficient and cost-effective way. An automated attendant uses pre-recorded voice prompts to guide callers through a menu of options, such as selecting the department they wish to speak with or leaving a voicemail. This can help reduce the cost of hiring additional staff to handle incoming calls, as the automated attendant can handle a high volume of calls without the need for additional personnel.

Additionally, an automated attendant can provide a more professional image for a business, as it allows callers to reach the appropriate department or employee quickly and efficiently. Many 1300 number providers offer advanced automated attendant features, such as custom greetings and call routing based on the time of day or the caller’s location, which can further improve the efficiency and effectiveness of the system.

Get a 1300 Number for Your Business Today With SpringCom!

Now that you know the many wonderful benefits that your small business can enjoy by using a 1300 number, why not set one up today? Call SpringCom on 1300 857 194 and our small business phone experts will get your 1300 number set up quickly and easily. As Australia’s leading small business phone system provider, SpringCom specialises in helping small businesses grow and succeed. Don’t miss out on the many benefits that a 1300 number can provide for your business. Call SpringCom today and let us help you with all your business phone needs.

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